About Vanguard | Mexico Site

About us

Putting investors first since 1975

Our mission: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Changing the way the world invests

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Client first, it’s really the ethos of how we operate day to day.

We want to make sure that we are delivering performance that’s commensurate with what the client is expecting from a risk standpoint, a performance standpoint, and ultimately their goal standpoint.

So when we think about our investment philosophy, much of what we do is trying to look through the short-term economic cycles and really focusing on what’s in the best interest of our clients over time. And a big part of our strategy’s always been focused on discipline, risk control, but also that long-term approach to investing.

Our investment teams are highly specialized. And much of that expertise is backed up by a globally integrated team with investment locations in the U.S., Europe, and Asia Pacific and we manage these portfolios using a collaborative approach, we’re getting the very best thinking from people around the globe.

All of our efforts are singularly focused on our clients. That means that as we get better at what we do, and that’s our aim every single year, that value that gets created goes back to our shareholders and that makes us very, very unique.

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Our unique ownership structure aligns our interests with those of our investors

At Vanguard, we don’t have any outside owners, so we don’t need to worry about a stock price or about generating profits for outside owners. This helps us keep costs low, so more of our client´s money stays in their pocket—where it belongs.

_{Notes: This hypothetical illustration depicts the potential impact of Vanguard's ownership structure. All other factors being equal, Vanguard's ownership structure may allow investors to keep more of their investment returns. The proportions shown do not represent any specific company's actual distribution of returns or percentage operating expenses.}

The Vanguard effect comes to Mexico

The ownership structure of The Vanguard Group aligns our interests with those of our clients. Because Vanguard is not publicly traded, we can extend the benefits of that structure to our clients located in Mexico.

Committed to serving investors in Mexico

We listen carefully to our Mexican clients

Vanguard has been doing business in Mexico for more than 10 years. In 2017, we opened our first office in Mexico City to better support our clients and leverage the scale, experience and resources of its well-established global business. We have more than 100 investment products in Mexico and recently we added our first local domicile ETF: VMEX, Vanguard FTSE BIVA Mexico Equity, a diversified, liquid, and inclusive product that can offer investors low-cost access to the Mexican equity market.

Creating low-cost, effective and goal-oriented portfolios.

We have expanded our advisory services, in order to help our clients achieve better investment outcomes. We are a registered investment advisor under Mexico’s CNBV, which allows us to offer investment advice to institutional and wealth management clients. Advice clients also benefit from the same robust risk management and low cost of ownership characteristic to Vanguard funds around the world.

We believe four simple principles can improve your chances of investment success.

Think about goals

Having a goal in mind can help when it comes to picking the right investments. This could be anything from saving for retirement, to buying a home.

Stay balanced

Investing in the right mix of shares and bonds based on your risk/reward tolerance could have a bigger impact than anything else you do.

Keep costs low

Making money from investments isn’t about predicting the future, because the future is unpredictable. Instead you should focus on the one thing that you can control – costs.

Be disciplined

Sometimes our emotions can lead us to make simple mistakes when investing. The most successful investors are often those who invest for the long term and don’t tinker with their portfolios too much.

One of the world’s largest asset managers

Our scale and global investment management capabilities position us to give clients worldwide the potential to achieve long-term success.

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Our management team

Head of Vanguard's Americas business

Kathleen C. Bock

Kathleen C. Bock is a principal and head of Vanguard's Americas business, which includes Canada, Latin America, and the Caribbean.

Before joining the International Division, Ms. Bock was Vanguard's chief audit executive. She also spent time in Corporate Financial Services and Fund Financial Services. Before coming to Vanguard in 1997, Ms. Bock worked at PricewaterhouseCoopers and held numerous financial management positions in the United States and Europe.

Ms. Bock holds a B.B.A. in accounting from Temple University and is a graduate of Harvard Business School's Advanced Management Program.

Head of Vanguard Latin America

Juan Hernandez

Juan Hernández serves as Head of Latin America at Vanguard. Responsible for business strategy and execution for Vanguard’s Mexico and Latin America businesses. Before joining Vanguard in 2017, Mr. Hernández worked at BlackRock as director and head of institutional sales, where he was responsible for managing the commercial strategy and sales teams of the institutional business in México.

Mr. Hernández has also held roles as director and head of iShares sales, México, and as vice president of institutional sales for iShares México. Prior to BlackRock, Mr. Hernández held several positions that included working in real estate in San Francisco, California, and investment banking in Uruguay.

Mr. Hernández has a degree in business administration from the Catholic University of Uruguay and a post- graduate degree in finance from the ORT Uruguay University and a master's degree in business administration from the Berkeley University of California.

Head of Legal and Compliance Vanguard Latin America

Juan S. Nito

Juan S. Nito is the Head of Legal and Compliance for Vanguard Latin America since 2018. Before joining Vanguard Mr. Nito held senior positions at financial institutions. Previous to that, he was a senior associate in the financial practice of a top tier Mexican law firm. Mr. Nito has more than 15 years of experience in the financial sector, locally and internationally with a focus in Latin-America.

Mr. Nito has a J.D. from Universidad Panamericana and has a Masters in Banking and Finance Law from Boston University.

Head of Wealth Management Vanguard Latin America

Pablo Bernal

Pablo is the Head of Wealth Management Business Development for Latin America. Based in Mexico City, he´s in-charge of managing Vanguard relationship with the region´s asset managers, RIAs and private banks. Prior to joining Vanguard in 2017, Mr. Bernal was an equity portfolio manager at Sherpa Capital where he managed local and global investment strategies. He began his career in the investment management industry as a business development analyst at BlackRock in Mexico City.

PabloBernal is a Chartered Financial Analyst (CFA®) and holds a B.A. in public accounting and financial strategy from Instituto Tecnológico Autónomo de México (ITAM).

Head of Institutional Sales Vanguard Latin America

Adriana Rangel

Adriana Rangel is the Head of Institutional Sales for Latin America. Responsible for the design and execution of the business strategy in the Institutional client segment at Vanguard México, which includes the positioning of passive and active solutions such as ETFs and Mutual funds, as well as investment advisory services between Afores, Insurers, Corporations. and other participants in the stock market such as Brokerage Houses and Stock Exchanges.

Prior to joining Vanguard, Ms. Rangel spent six years at BlackRock where she was Director of iShares Global Markets for Latin America, focused on strengthening the operating ecosystem of local and global ETFs. Previously, she served as Equity Sales Trader at UBS and was Money Market Trader at Royal Bank of Scotland.

Ms. Rangel has a degree in Economics from the Instituto Tecnológico Autónomo de México and is co-founder of Mujeres en Finanzas, an organization that seeks to promote the development and professional empowerment of women in the financial sector.

Head of Marketing Vanguard Latin America

Mayolo Ortiz

Mayolo Ortiz serves as Head of Marketing for Latin America where he is responsible for the Marketing, PR, Digital and Communication strategy for the whole region.

Before joining Vanguard in 2018, Mr. Ortiz worked at AIG (American International Group) for 5 years. Most recently, he served as Director of Commercial Strategy and Support, responsible for the commercial strategy for the traditional channel including the value proposition for the intermediaries and the creation of sales contest, incentives and bonuses in order to enhance the goals of the traditional channel. Mr. Ortiz has also held roles as Marketing Distribution Manager and Marketing Services Head for the Mexican operation. Prior to AIG, Mr. Ortiz held several leadership positions in institutions such as CitiBanamex (Citi Group), AXA Insurance, Grupo Arcor and Ogilvy, which allows him tools to understand both institutional and retail markets as well as financial and non-financial sectors, with more than 20 years of experience on Marketing, Communication & Commercial Strategy,

Mr. Ortiz holds a bachelor´s degree on Marketing from the Universidad Anahuac de Mexico.

Head of Operations Vanguard Latin America

Perla Sánchez

Perla Sánchez is Head of Operations and Client Services for Vanguard Latin America. Prior to becoming part of Vanguard in March 2019, Ms. Sanchez worked at BlackRock as Vice President of Operation in Mexico. Most recently in she leads the management and oversight of Operations in Mexican and Client Services in Vanguard Latam, as well as supporting the implementation and assessment of new product initiatives. She is focused on enhancing critical operational processes and providing continuity to the global alignment with the operations of our local domiciled product, VMEX. In addition, she participated in the integration and alignment of the Mexican structure business, implementation and optimization of systems and procedures.

Ms. Sanchez holds a B.A. and a Masters degree honors in finance from Universidad Nacional Autonoma de Mexico (UNAM).

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